As spring breezes swept across China in March, a dynamic wave of esports energy surged through university campuses nationwide. By June, HKC’s collaboration with JD.com’s "Campus Tour" had successfully engaged 20 universities, offering students an immersive encounter with HKC’s cutting-edge gaming monitors. From the lightning-fast 0.03ms response times and high refresh rates to lifelike visuals rendered in vivid color and high fidelity, participants experienced unparalleled immersion. Coupled with HKC’s eye-care technology—designed to alleviate eye strain during marathon gaming sessions—the event delivered lasting comfort alongside thrilling performance.
At the demo zones, HKC showcased flagship models like the OG32UK, GS32UK, G27M7Pro, and G27M2. Students crowded around the displays, eager to dive into high-resolution, high-refresh-rate gameplay. With fingers dancing across keyboards and eyes glued to ultra-smooth screens, they savored the adrenaline of competitive matches, powered by professional-grade equipment. Beyond gaming, the event featured engaging perks—check-in rewards, exclusive discounts, and more—ensuring participants left with both memories and prizes.
This campaign synergized HKC’s technological prowess with JD.com’s offline reach, transforming HKC’s demo booths into campus hotspots. By spotlighting the core strengths of its gaming monitors, HKC won acclaim among university students—a demographic craving peak performance. The partnership marked not just a showcase of display innovation, but also a strategic collaboration between HKC and JD.com to deeply connect with youth audiences.
The Campus Tour, spanning spring, summer, autumn, and winter, has concluded its first two seasons. As autumn and winter approach, HKC and JD.com’s journey continues, with upcoming stops potentially in your city! Stay tuned for more excitement.
Riding this esports gale across campuses, HKC and JD.com remain committed to fueling young dreams with innovative tech and holistic services. Together, they empower the next generation to accelerate toward broader digital horizons, racing ahead on life’s track and co-creating a brilliant future!
