Recently, HKC officially launched the world’s first 3.1-inch AR-HUD product for the automotive sector. Pioneering the adoption of Oxide semiconductor technology and leveraging HKC’s exclusive self-developed solution, the product delivers ultra-fine image quality and ultra-high brightness comparable to OLED, while maintaining low cost and high compatibility. It sets a new benchmark solution for AR-HUD applications in smart cockpits.
Cutting-edge Technology Redefines Display Limits, On-par with OLED in Image Quality
Equipped with HKC’s globally innovative Oxide technology, as well as proprietary panel and backlight design solutions, the product achieves a leap forward in core performance:
Ultra-wide Color Gamut: It covers 116% of the NTSC color gamut, far exceeding traditional automotive display solutions. With color reproduction accuracy matching OLED, it meets the strict requirements for high-saturation and high-fidelity colors in automotive scenarios.
Extreme Brightness: Combined with an RGB-Mini backlight tuning solution, its peak brightness exceeds 15,000 nits. Remaining clearly visible under direct strong sunlight, it delivers sharp imagery for daytime driving and soft, glare-free display at night, achieving optimal visibility across all scenarios.
Ultra-high Light Transmittance: While achieving superior light transmittance, it adopts refined backlight local dimming technology to present a transparent and clear visual effect, effectively eliminating ghosting and blurring issues common in AR-HUD imaging.
Innovative Structural Design Achieves Optimal Efficiency and Cost Performance
Breaking the constraints of traditional panel structures and manufacturing processes, and supported by a customized RGB-Mini backlight tuning solution, the product achieves lower power consumption and longer endurance at the same brightness level. It perfectly adapts to the stringent low-power requirements of automotive applications, striking an ideal balance between premium performance and cost-effectiveness.
Debut of the First Automotive HUD, Fully Optimized for AR-HUD Scenarios
The newly released 3.1-inch AR-HUD product marks HKC’s first officially unveiled HUD solution. It stands as a key milestone in HKC’s layout of the automotive display industry and symbolizes the company’s official entry into the core track of automotive AR-HUD.
Deeply customized for AR-HUD application scenarios, the product seamlessly adapts to mainstream automotive AR systems. It presents immersive AR overlay display of critical information such as navigation, vehicle status and safety alerts for drivers, comprehensively upgrading the intelligent driving experience.
With over two decades of profound expertise in the display industry, HKC has always taken technological innovation as its core driving force. The company has achieved breakthroughs in large-scale mass production of Oxide technology, boasting solid technological accumulation.
Moving forward, HKC will continue to explore cutting-edge technologies in automotive displays. Relying on core technological reserves including Oxide and Mini LED, HKC will further optimize its product portfolio covering AR-HUD, automotive central control screens, instrument panels and more. It aims to provide high-quality automotive display solutions for global automakers and fuel the high-level development of the smart cockpit industry.
