From July 10 to 12, the much-anticipated digital entertainment and anime cultural extravaganza—BilibiliWorld 2026—grandly opened in Shanghai. HKC, together with its three flagship brands—HKC, ANTGAMER, and KOORUI—made a powerful debut, delivering a festival extravaganza that seamlessly blended esports, anime culture, and cutting-edge display technology through hardcore new product launches, an IP refresh, celebrity collaborations, and immersive on-site experiences.
Hardcore New Products Unveiled, Redefining Visual Benchmarks
At the expo, HKC and ANTGAMER simultaneously unveiled dual flagship product lines, once again pushing the performance ceiling of display technology.
As the world’s first 32-inch and 27-inch RGB-MiniLED monitors, the TianQi 32U165VD and TianQi 27U165D leverage advanced technologies including a three-dimensional light-control architecture, XuanMo low-reflection screens, and light-color co-controlled image-processing chips to elevate color gamut, anti-glare capability, and professional-grade performance to new heights. The TianQi 32U165VD delivers superior visual fidelity with 4,788 controlled-color zones, 700 nits full-screen brightness, 1,400 nits HDR peak brightness, and PANTONE color certification. Both models support 4K 165Hz and FHD 330Hz dual-mode switching, catering equally to image-quality purists and competitive gamers.
The TianQi 27Q320B features a fourth-generation QD-OLED panel, utilizing a Penta Tandem five-layer stack structure, OptiShield optical coating, and a proprietary anti-burn-in mechanism to boost luminous efficiency and service life while minimizing reflection and burn-in issues. Specifications include 2K 320Hz, native 10-bit color depth, 99% DCI-P3 coverage, factory-calibrated ΔE ≤ 1 per unit, and dual certifications of ClearMR 18000 and HDR True Black 500—essentially reaching the current zenith of gaming OLED performance.
In addition, the HKC booth showcased the world’s first 83.4-inch 12K ultra-clear 48:9 ultra-wide curved surround display, paired with a racing simulator for live demos. Visitors could sit in the cockpit and experience the immersive wide-field visuals, making it one of the most eye-catching attractions.
The ANTGAMER booth was equally electrifying. The brand’s professional esports display identity was on full display at the Thousand-Frame Arena, featuring the ANT25ASF—the world’s first native 1000Hz ultra-high-speed Fast TN monitor, achieving hardware-level 1000Hz refresh rate at a full HD resolution of 1920×1080, with a GTG gray-to-gray response time of just 0.8ms and 95% DCI-P3 color coverage—esports credentials that are exceptionally robust. As top-tier gaming platforms now exceed 1,000 frames per second, this monitor is perfectly matched, allowing players to experience ultra-smooth CS2 gameplay with unparalleled fluidity. Also on display was the ANT275PQ MAX, powered by the second-generation in-house HMO (High Mobility Oxide) technology, delivering superior image quality with 2K resolution, native 540Hz refresh, 1ms GTG response, 99% DCI-P3 gamut, 10-bit color depth, and VESA DisplayHDR 600 certification. The ANT275PQ MAX strikes an optimal balance between visual quality and responsiveness, making it a true game-winning tool.
The KOORUI zone fully embraced youth and individuality, designed as a home-esports-room scenario for young consumers. The highlight was the KOORUI 100, a 100-inch large-screen gaming TV featuring a 330Hz ultra-high refresh rate, QD-MiniLED panel, and HKC’s proprietary MoYao Floating Light Pro screen, demonstrated with a PS5 for living-room entertainment scenarios. The sprawling 100-inch screen amplifies the fun—exactly the authentic experience KOORUI aims to deliver to young gamers.
Dimension Fission: IP Refresh Connects with Youthful Passion
HKC’s anime IP 「Aurora」 underwent a major upgrade, giving rise to three new avatars—Falcon, Aegis, and TianQi—derived from the classic character, each anchored to HKC’s three core esports product lines, thereby achieving a dual binding of character and product. This design translates the otherwise abstract product tiering into a visual language instantly readable by younger audiences, successfully forging an emotional bridge between display hardware and young enthusiasts. At BW, a gathering highly concentrated with anime fans, the IP characters, cosplayers, and monitor products resonated within the same space, integrating hardcore technology into subculture and culminating in a precise, deep cultural connection—ultimately transforming into a tangible, vibrant brand persona that won broad recognition and resonance among fans.
Brand Dialogues: Insights into the Future of Technology
During the in-depth sharing and media exchange sessions, Wang Haitao, Head of HKC Brand Marketing, personally attended the new product launch, focusing on the brand’s full product line iteration, youth-oriented operations, and long-term exhibition planning for anime events. He delivered a key interpretation of the underlying principles and image performance of RGB-MiniLED technology, unveiling the brand’s new strategic direction.
Peng Xinchun, Head of ANTGAMER Brand Marketing, engaged in in-depth discussions around brand positioning, user operations, and future tournament planning, and shared two major breakthroughs—second-generation HMO oxide technology and 1000Hz ultra-high refresh rate—demonstrating ANTGAMER’s firm resolve to push performance boundaries.
Meanwhile, HKC’s ecosystem partners also took the stage in support. Carl Yang, Global Vice President of Channel Sales at AMD, delivered a joint keynote, offering a comprehensive analysis of the synergistic advantages between AMD and ANTGAMER technologies—covering chip adaptation, graphics card coordination, high-refresh synchronization, and game frame-rate optimization—while detailing the deployment scenarios for 1000Hz technology and the core advantages of HMO image tuning. The hardcore technical content drew large crowds of digital enthusiasts, professional players, and industry practitioners, vividly showcasing ANTGAMER’s R&D strength in display technology and its persistent drive to break through performance bottlenecks.
Bai Qian, Senior Sales Manager for South China Market at Samsung Display, visited the HKC booth and delivered a special presentation on display industry trends, esports hardware upgrades, and high-end display technology applications. He also explored integration pathways between cutting-edge display tech and mass entertainment experiences in the context of esports and anime culture, underscoring HKC’s collaborative innovation with industry partners and its deep commitment to the premium esports display sector.
Star-Studded Interactions Ignite the Venue
Throughout the expo, the joint HKC–ANTGAMER–KOORUI booth maintained a high-energy interactive atmosphere, with a stream of high-profile guests keeping the excitement alive. Zhan Hui, a cosplayer with over 10 million followers, delivered a striking portrayal of a popular game character, drawing the densest crowd of camera flashes. DANK1NG, ANTGAMER product experience ambassador and renowned esports player, made a surprise appearance, competing with fans on stage and engaging in open autograph and photo sessions, with cheers and applause resounding throughout.
At the same time, @搞机所, a tech influencer with millions of followers, offered professional hands-on reviews of HKC’s new products and made hardcore technology accessible through fun tech quizzes. @战术级子轩, a content creator for Delta Force with millions of followers, teamed up with lucky audience members for live friendly matches, leveraging near-zero-latency visual feedback to deliver signature tactical commands and extreme maneuvers, bringing the esports spectacle to full throttle. Additionally, the popular anime band 扭蛋姬 (Gashapon Sisters) delivered an exclusive custom live performance, drawing huge crowds and injecting top-tier musical energy into the booth.
The Show May End, but the Vision Continues
After several action-packed days, BilibiliWorld 2026 has drawn to a successful close—yet the competitive fervor and anime passion will never fade. Throughout this exhibition, the three brands—HKC, ANTGAMER, and KOORUI—fully demonstrated their R&D capabilities, youthful vitality, and industry stature through hardcore technological innovation, trend-forward IP upgrades, and rich offline interactions.
Building on this momentum, HKC will continue to deepen its presence in the display sector, uphold technological innovation, embrace youth-driven trends, and persistently push the boundaries of visual imagination with ever-more-extreme product iterations and even more exhilarating offline experiences—journeying with all gamers toward the next frontier of esports excellence.
