Held from July 31 to August 3 at the Shanghai New International Expo Center, the 23rd China International Digital Interactive Entertainment Exhibition (ChinaJoy) themed "Travel with AI" came to a successful close. For the first time at this expo, HKC joined forces with ecosystem partners including Acer, MSI, REDMI and SKYWORTH for a joint booth debut, showcasing a full lineup of end products such as monitors and smart TVs to deliver a spectacular visual entertainment feast for on-site gamers.
Across four show days, HKC fully demonstrated its strengths along the entire industrial chain—from the debut of its full-spectrum end-product lineup empowered by self-developed panel technology, to crossover carnival moments headlined by popular UP creators. The brand clearly showcased its integrated industrial layout spanning independent R&D and manufacturing of display panels to terminal scenario deployment for esports, home use and mass consumer electronics.
Diversified Ecosystem Terminal Portfolio Delivers High-Impact On-Site Experiences
HKC’s booth drew constant crowds throughout the show, covering high-refresh esports displays, immersive ultra-large-screen setups and an exclusive RGB-MiniLED image quality zone for fully immersive visitor experiences.
The Blitz High-Refresh Zone emerged as one of the most visited experience hubs at the entire exhibition, headlining the world’s first 27-inch triple-mode ultra-high refresh monitor built on HKC’s proprietary HMO backplane panel technology. This product supports seamless switching between three refresh rate tiers: QHD 650Hz, FHD 840Hz and HD 1300Hz, catering to all usage scenarios from competitive gaming to daily productivity. Numerous FPS gamers traveled specifically to test its ultra-low-latency performance by playing Delta Force: Hawk Ops and Valorant, experiencing responsive controls and silky-smooth visuals enabled by the thousand-level refresh rate.
In addition, ANTGAMER, HKC’s premium esports sub-brand, unveiled the world’s first monitor featuring native 1000Hz panel refresh rate, with a single-frame rendering time of merely 1ms. It instantly became a must-visit highlight for hardcore gaming enthusiasts. This hands-on interactive experience allowed regular consumers to witness cutting-edge display technology firsthand while solidifying HKC’s professional reputation within the hardcore gamer community.
The Radiant Image Quality Pavilion also maintained heavy foot traffic, anchored by the global premiere of a 27-inch RGB-MiniLED 4K dual-mode monitor that captivated image quality enthusiasts. Precision zone-based local dimming and wide BT.2020 color gamut flawlessly reproduce shadow and highlight details in games, prompting visitors to conduct side-by-side visual comparisons and appreciate the superior picture performance of high-end MiniLED display technology.
The Speed Racing Zone boasted an 83.4-inch 12K 1000R ultra-wide curved monitor, recording the longest waiting times for on-site experiences every single day of the show. Even on the closing day, it attracted hordes of racing fans to play Forza Horizon 6, whose wrap-around curved screen delivered unparalleled immersion. Meanwhile, ultra-wide curved ultrawide monitors in 57.1-inch, 39.7-inch and 43.8-inch configurations ran live gameplay demos of Delta Force: Hawk Ops, showcasing tactical advantages with zero blind spots during competitive matches.
Beyond flagship gaming displays, specialty products including a 36.5-inch 8K naked-eye 3D monitor and a 27-inch 5K professional creator monitor addressed niche use cases ranging from audiovisual entertainment and 3D modeling to post-production filmmaking. The comprehensive portfolio catered to diverse demands from mainstream consumers, professional creators and hardcore gamers alike, encouraging countless attendees to take photos and dive into in-depth product trials.
For smart TV hardware, the booth featured large-screen entertainment products such as the 116-inch QD-MiniLED giant-screen TV and the KOORUI S60 Series 330Hz gaming TV. The 116-inch QD-MiniLED flagship TV stood out as the iconic photo spot at HKC’s booth, equipped with 5,184-zone MiniLED backlighting and a peak brightness of 12,000 nits. Every frame delivered dramatic light-and-shadow contrast, attracting crowds for souvenir photos.
Resonating with AI on Every Screen: Smart Display Technology Elevates End-to-End User Experiences
HKC’s showcase extended beyond pure display hardware upgrades to holistic experience enhancement via technological innovation. The brand rolled out multiple AI-integrated terminal products that fuse intelligent algorithms with display hardware, letting gamers feel tangible experience upgrades during every match and movie session.
In the RGB-MiniLED product lineup, embedded AI recognition algorithms dynamically adjust color and brightness to adapt to on-screen content in real time. For esports scenarios, HKC’s self-developed underlying panel hardware enables AI anti-flicker intelligent assistance, identifying strong light signals to eliminate glare-induced visual distractions. The AI Crosshair smart reticle function automatically switches crosshair colors based on game backgrounds to sharpen competitive performance. Selected terminal devices further support AI smart interaction, transforming conventional displays from one-way output hardware into intelligent terminals that adapt to scenarios and user habits.
Joint Debut of Cross-Brand Ecosystem Partners Forms a Closed-Loop Industrial Chain
At this year’s ChinaJoy, HKC exhibited alongside core terminal ecosystem partners Acer, MSI, REDMI and SKYWORTH to fully demonstrate its closed-loop industrial ecosystem covering self-developed panels to finished end devices.
Acer showcased a 27-inch 320Hz high-refresh IPS esports monitor and other models, winning gamer favor with exceptional response performance.
MSI presented its 34-inch 21:9 ultra-wide curved esports monitor lineup for expanded field-of-view immersive gaming.
REDMI displayed a 27-inch 320Hz IPS gaming monitor, earning massive acclaim for cost-effective performance.
SKYWORTH brought a slim AI wallpaper gaming TV fitted with a 300Hz ultra-high refresh panel, balancing home aesthetic design with immersive gaming entertainment.
The collaborative multi-brand, multi-category showcase not only validated HKC’s robust panel R&D strength and supply chain empowerment capabilities but also highlighted its open, win-win ecosystem development strategy. The booth also hosted in-depth exchanges with professional industry visitors covering customized panel solutions and commercialization prospects for esports display technology, fostering vibrant industrial communication.
Crossover Events Including Fan Tournaments and Product Fashion Shows Ignite Booth Momentum
Apart from breakout success for its cutting-edge tech hardware, HKC curated round-the-clock immersive crossover events across the four-day expo to sustain massive foot traffic, blending hardware technology with trendy pop culture entertainment.
Day 1 (Opening Day): Top influencer Xia Wu Wukong Shi Ye made a special appearance at the booth, performing playful gesture dances and interactive mimicry challenges to drive explosive online and offline exposure for the exhibition stand.
Day 2: Renowned pro gamer Delta Force Player-ZYY teamed up with the popular NOVA Esports Club to host exclusive fan matches and professional exhibition tournaments. High-level competitive gameplay transformed the booth into a live immersive esports arena, drawing large crowds of gaming fans for viewing and interaction.
Day 3: Viral cosplayer Wang Yimeng and the Nengdaji Band took the stage for back-to-back performances. The elegant aesthetic of ACG culture collided with high-energy rock music, breaking cultural niche barriers and staging a diverse audiovisual feast for trend lovers.
Day 4 (Closing Day): Seven collaborative brands co-hosted a new product-themed fashion show, turning the booth into a trendy runway. Professional models presented flagship new releases from each partner brand, fully demonstrating the premium design language and performance strengths of HKC’s terminal products. On-site mini-games including esports hardware trivia quizzes and lucky draw activities maintained lively on-site energy, keeping the booth packed with visitors to build exceptional brand popularity and positive word-of-mouth for HKC.
ChinaJoy 2026 Wraps Up: HKC’s Full-Link Strength Redefines Industry Exhibition Benchmarks
The four-day ChinaJoy 2026 celebration concluded triumphantly, with HKC delivering a comprehensive showcase spanning high-end panel technology, professional esports tournaments, pan-entertainment ACG activities and cross-brand terminal ecosystem cooperation. The brand departed from the traditional hardware booth model of static product display. Leveraging immersive on-site experiences as a bridge, HKC bridged the knowledge gap between breakthrough display technologies and mainstream consumers, bringing sophisticated high-tech products to everyday scenarios to satisfy diversified user demands.
As the spectacular exhibition draws to an end, innovation marches forward relentlessly. HKC will continue to deepen its layout across the entire display industrial chain, drive experience upgrades via proprietary core technologies, and join hands with ecosystem partners to craft a revolutionary visual future.
We look forward to reuniting for more highlights at our next stop!
