On July 31, the 23rd China Digital Entertainment Expo & Conference (ChinaJoy) kicked off at the Shanghai New International Expo Centre (SNIEC). Under the theme of King of Large Screens · Ignite the Competitive Dimension, HKC presented its exhibition at Booth 06, Hall N3. Focusing on premium esports, flagship image quality, immersive curved displays and large-screen entertainment, the brand has created 12 themed experience zones. Together with ecological partners including Acer, MSI, REDMI and SKYWORTH, HKC showcased a full spectrum of achievements from core display technologies to end-user experiences via its three proprietary brands: HKC, ANTGAMER and KOORUI.
From Technology Sharing to New Product Debuts
On the opening day of the expo, HKC hosted an official launch event. Mr. Lu Jihui, Director and Deputy General Manager of HKC Co., Ltd., stated in his address that the value of display technology should ultimately be rooted in real-world user experiences. He noted that HKC aims to leverage ChinaJoy — a pivotal platform for young consumers and the digital entertainment industry — to let visitors experience first-hand how display technology is transforming gaming, content creation and daily lifestyles.
Following the opening remarks, Mr. Luo Shixun, Director of Product Planning at HKC’s Panel Business Group, delivered a keynote presentation titled How Well Can a Panel Understand You?. Guided by the philosophy that "scenarios define panels, rather than panels defining scenarios", he outlined HKC’s technological layout in high refresh rates, fast response times, and flat & curved ultra-wide display solutions.
Addressing diverse game genres and usage demands, the event also introduced the "one display, multiple modes" product concept. With one-click switching between different refresh rate and image quality presets, display devices can seamlessly adapt to scenarios including FPS gaming, AAA title gameplay and professional content creation, putting full control in the hands of users.
During the launch, new products including the HKC Tianqi 27U160D, ANT275TQ and ANT25ASF made their official debuts. The Tianqi 27U160D supports dual-mode switching between 4K 160Hz and FHD 320Hz, delivering a balanced experience of superb image quality and ultra-smooth motion. The ANT275TQ is built for competitive gaming with a 2K 540Hz ultra-high refresh rate, while the ANT25ASF features a native FHD 1000Hz refresh rate, offering more options for gamers pursuing instantaneous operational feedback and blazing-fast visual performance.
Multi-Dimensional Zones: Scenario-Based Display Technology in Action
At the Swift Shadow High-Refresh Station and Agent Training Camp, visitors enjoyed hands-on trials with a range of high-refresh-rate display products. A triple-mode high-refresh monitor featuring HMO backplane technology supports seamless switching between QHD 650Hz, FHD 840Hz and HD 1300Hz modes, allowing attendees to experience differences in visual fluidity and control responsiveness across settings while playing on-site game titles.
The Light & Shadow Universe Cabin highlighted HKC’s world-premiere RGB-MiniLED display technology. The 27-inch RGB-MiniLED 4K dual-mode monitor supports UHD 160Hz and FHD 320Hz switching, covers 95% of the BT.2020 wide color gamut, and delivers outstanding contrast, color accuracy and detail reproduction for both gaming and professional creative work.
The Speed Track and Wide Vision zones were dedicated to ultra-wide curved display experiences. The 83.4-inch 12K ultra-wide curved monitor — Shendun C83U60 — stood out as the centerpiece of the Speed Track zone, boasting a 48:9 ultra-wide aspect ratio, 11520×2160 resolution, R1000 optimal curvature and 95% DCI-P3 color gamut. Paired with a racing simulation cockpit, it delivers a deeply immersive panoramic viewing experience. The Wide Vision zone featured ultra-wide curved products in multiple sizes, demonstrating versatile possibilities for immersive gaming and efficient multitasking.
For home entertainment and large-screen leisure, additional experience zones including King Arena, Magic Dream City and Stellar Dome Train Cabin were set up on site. Featured products included HKC’s 116-inch QD-MiniLED ultra-large display terminal, KOORUI’s debut S60 series 330Hz QD-MiniLED AI gaming TV, and SKYWORTH’s 85A7H Pro ultra-thin wallpaper TV, integrating large-screen display, console gaming and home entertainment into fully immersive, real-life scenarios.
Ecosystem Collaboration for Enriched Technology Experiences
At this year’s ChinaJoy, HKC collaborated with ecological partners Acer, MSI, REDMI and SKYWORTH to build multiple themed experience zones spanning esports displays, curved high-refresh solutions, smart digital devices and home audio-visual systems. Its three proprietary brands — HKC, ANTGAMER and KOORUI — also presented curated product lineups focused on professional display, competitive esports and trendy entertainment respectively, forming a comprehensive display experience ecosystem.
Beyond product demonstrations, the booth featured an Ace Agent themed interactive campaign. After checking in, visitors received a mission card to participate in activities and collect stamps across the 12 themed zones. Those who collected the required set of stamps could visit the Agent Supply Station for a lucky draw to win exclusive expo merchandise.
From technology sharing and new product launches to fully immersive experiences, HKC is committed to bringing display technology closer to users — enriching every operation, every frame and every moment of immersion. The expo will run until August 3. Gamers, industry partners and digital enthusiasts are warmly invited to visit Booth 06, Hall N3 at the Shanghai New International Expo Centre to explore the next frontier of display experiences.
